STRENGTHS AND WEAKNESSES

STRENGTHS :-

 1 - It is one of the Canada's leading consumer packed  food 
       company .  

2 - A strong food safety culture.

3 - Engage every employee in fod safety efforts.

4 - Revenue of $4.8 billion per year.

5 - Company operations are well organised in three major
     groups
                      
    - Meat products, Bakery ,and Agribusiness .


WEAKNESSES:-

1 -  Weak Brand differentiation and management  focus.

2 - Competitors of MLF are well established.


3 - Improper management of human 
     Capital.

4 - In sep 2008 ,more than 20 people
    died because of  contamination in the 
     meat processing unit.