Upon assessing MLF’s position in the market and its organizational focus and strategy, it can be concluded that a number of factors have contributed to their loss of market share. These factors are:
1- The majority of MLF’s hot dog brands reaching the mature stage of their product/industry
life cycle
life cycle
2- MLF’s failure to attain a differentiation approach for its product lines
3- The management team’s lack of alignment with the organizations missions and values
4- The improper management of human capital.
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