Tuesday, 2 July 2013

CASE ANALYSIS

Upon assessing MLF’s position in the market and its organizational focus and strategy, it can be concluded that a number of factors have contributed to their loss of market share.  These factors are: 

1-        The majority of MLF’s hot dog brands reaching the mature stage of their product/industry
         life cycle
2-        MLF’s failure to attain a differentiation approach for its product lines
3-        The management team’s lack of alignment with the organizations missions and values
4-     The improper management of human capital. 

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